Buyers and Sellers: Take Your Pic
You may not be ready to sell your current boat just yet. And you may not even be ready to buy your next boat (though you’re visiting BoatQuest.com). But every boat is going to be for sale at some point. If you’ve been out of the market for a couple of years, quietly and thoroughly enjoying your boat, you may not be aware of the importance of pictures.
When you do decide to sell, know this: In this digital age, image is everything. And the first impression your boat makes may very well be on the Internet.
“I really pay a lot of attention to my photography,” says Bob Underwood of Whiteaker Yacht Sales. “I use high-end equipment and take it seriously—I really think it’s a market differentiator.” You see, the quality of the boat can’t come through if the pictures are too small, or are out of focus or grainy. And bad photos in this day and age may look like you’re trying to hide something.
“It’s really important to represent the boat accurately today,” Underwood says. “We hear time and time again where boats haven’t been. Either the photography wasn’t representative or when they got there it did not appear to be the same boat.” That’s not what you want. If someone’s making the effort to see a boat, they want to see the boat they think they’re coming to see.“I really think it’s a differentiator and it also saves a lot of time for people,” Underwood says. “They can really see the boat, really see what the boat looks like prior to deciding to travel.”
Underwood doesn’t limit his sales tools to still photos: “I also do video,” he says. “Particularly if a boat has bow and stern thrusters, I’ll have him pull away from the dock and do a 180 just to show off the bow and stern thrusters.”
“You see so many photos of boats that certainly appear to be done with an iPhone or something similar to that,” Underwood says. “With today’s ease of using high technology to represent a boat on the Web, I just don’t see any reason not to do it.”